Investigating the Mix Effect of Political Marketing and Brand Equity of Political Parties on Voter Commitment and Loyalty in Iran; A Study of Eligible Citizens Voting in Tehran

Arsalan Ghorbani Sheikhkeshin; Ali Monavari; Gholamreza Karimi; Mehrdad Falah

Volume 10, Issue 38 , July 2021, , Pages 44-73

https://doi.org/10.22054/qpss.2021.51360.2502

Abstract
  The world of diplomacy is witnessing the introduction of new tools for diplomatic engagement. In other words, the introduction of technology, especially mass media technologies such as Twitter, has introduced a new type of diplomatic process. Twitter has become a scene of attack, criticism, and commentary ...  Read More